Apologies are not fairy dust
Apologies are not fairy dust.
You cannot fix things magically by saying “I’m sorry.”
You need to do something to change the choices you’ll make in similar situations.
To celebrate the launch of flights within the UK, Virgin Atlantic has released a new advert celebrating the skills and talents of Virgin Atlantic employees.
Mother vs Child - Cadbury Bournvita’s New Commercial
A message to all mothers for their children, “train your child to win, don’t help him/ her win” - Tyyari Karo Jeeti Ki in a recent commercial by Cadbury Bournvita.
Commercial: Mother vs Son (April, 2013)
Brand: Cadbury Bournvita
India is by its people, it is what we make of it.
Now is a good time to wake up and promise ourselves to make a difference, contribute by all means to the nation’s progress, endeavor to promote fraternity, earn reputation and make this nation a peaceful, safer and happier place to live.
With this promise, I wish you a Happy Republic Day!
Make Your Employees Look Like Superheroes
Merchandise marketing is a powerful medium, often used poorly by several marketers. We need to learn how to effectively use Merchandise for marketing and convert their employees into brand advocates.
Refer to how any Sport Team dresses up their team members, you’d be surprised to see how players are showcased as superheroes.
See uniforms of Male and Female Teams from USA that participated in Olympics this year:
Merchandise that makes your employees look good, makes him/ her feel good and wear it often and flaunt it too.
Be Worthy of a Reference
Marketers around the world offer incentives to customers who refer them to their friends, family, colleagues, etc to win referral business, treating it as a lead/ sales generation activity.
What they fail to understand is that Referral Marketing is not just a lead/ sales generation activity but an exercise to learn if they are worthy of a reference or not.
Only incentives to customers is not a the best way to promote yourself. You need to give confidence to the customer that when they refer you to their friends, you will not let them down.
Offer better services, negotiated price and more value to people who come to you via customer referral. Such offers gives your customers confidence to refer you to others.
Gimmicks are important
Marketers around the world work day & night to get customer’s attention.
Gimmicks of any kind are worth a remark, it get noticed for good or not so good but gets talked about.
Don’t shy away from doing something unusual or stupid, it may turn out to be a brilliant idea to attract eyeballs.
Enthusiasm for a Large Volunteer Network
Marketers need to learn how non-profits like United Nations, Rotary, Lions, etc have successfully generated and maintained the enthusiasm in its volunteer network to work towards a goal for free.
Every business is adding value to the society by various means and contributing towards a larger goal that interest people. We to identify the topic which interests the customers and work towards it to generate enthusiasm and then maintain it to create a volunteer network of our own.
Customers get motivated to join a volunteer network due to various reasons like self-interest, curiosity, association, networking, making something happen, making good of some mistake, feel good, release stress, etc.
Go, define your goal and involve more people to achieve it.