Kindness is Magic
A scene from Derek - TV Show (2012) spread the idea that “Kindness is magic, it is more important to be kind than clever or good looking.” This thought is so powerful that it continues to spread through conversations on Twitter with hashtag #KindnessisMagic.
Derek, played by @rickygervais is a loyal nursing home caretaker who sees only the good in his quirky co-workers as they struggle against prejudice and shrinking budgets to care for their elderly residents.
One day, Derek’s favourite resident Joan Weaver passes away and Derek shares a memory with her. He tells that she once said “Kindness is magic Derek, cause it is more important to be kind than clever or good looking." (see infographic).
Watch the 5:21 mins long scene, uploaded on Youtube by a fan:
Here is what Ricky Gervais tweeted about this idea on this Twitter Channel, his tweet received 2,183 retweets and 832 favorites, which explains it impact.
Kindness is magic because it makes you feel good whether you’re the one handing it out, or the one receiving it. It’s contagious. #Derek— Ricky Gervais (@rickygervais)March 23, 2013
It is interesting to see how people got inspired by Derek, and spread the idea of being kind, some of them have been practicing it too.
Mother vs Child - Cadbury Bournvita’s New Commercial
A message to all mothers for their children, “train your child to win, don’t help him/ her win” - Tyyari Karo Jeeti Ki in a recent commercial by Cadbury Bournvita.
Commercial: Mother vs Son (April, 2013)
Brand: Cadbury Bournvita
India is by its people, it is what we make of it.
Now is a good time to wake up and promise ourselves to make a difference, contribute by all means to the nation’s progress, endeavor to promote fraternity, earn reputation and make this nation a peaceful, safer and happier place to live.
With this promise, I wish you a Happy Republic Day!
Make Your Employees Look Like Superheroes
Merchandise marketing is a powerful medium, often used poorly by several marketers. We need to learn how to effectively use Merchandise for marketing and convert their employees into brand advocates.
Refer to how any Sport Team dresses up their team members, you’d be surprised to see how players are showcased as superheroes.
See uniforms of Male and Female Teams from USA that participated in Olympics this year:
Merchandise that makes your employees look good, makes him/ her feel good and wear it often and flaunt it too.
Be Worthy of a Reference
Marketers around the world offer incentives to customers who refer them to their friends, family, colleagues, etc to win referral business, treating it as a lead/ sales generation activity.
What they fail to understand is that Referral Marketing is not just a lead/ sales generation activity but an exercise to learn if they are worthy of a reference or not.
Only incentives to customers is not a the best way to promote yourself. You need to give confidence to the customer that when they refer you to their friends, you will not let them down.
Offer better services, negotiated price and more value to people who come to you via customer referral. Such offers gives your customers confidence to refer you to others.