Kindness is Magic
A scene from Derek - TV Show (2012) spread the idea that “Kindness is magic, it is more important to be kind than clever or good looking.” This thought is so powerful that it continues to spread through conversations on Twitter with hashtag #KindnessisMagic.
Derek, played by @rickygervais is a loyal nursing home caretaker who sees only the good in his quirky co-workers as they struggle against prejudice and shrinking budgets to care for their elderly residents.
One day, Derek’s favourite resident Joan Weaver passes away and Derek shares a memory with her. He tells that she once said “Kindness is magic Derek, cause it is more important to be kind than clever or good looking." (see infographic).
Watch the 5:21 mins long scene, uploaded on Youtube by a fan:
Here is what Ricky Gervais tweeted about this idea on this Twitter Channel, his tweet received 2,183 retweets and 832 favorites, which explains it impact.
Kindness is magic because it makes you feel good whether you’re the one handing it out, or the one receiving it. It’s contagious. #Derek— Ricky Gervais (@rickygervais)March 23, 2013
It is interesting to see how people got inspired by Derek, and spread the idea of being kind, some of them have been practicing it too.
To celebrate the launch of flights within the UK, Virgin Atlantic has released a new advert celebrating the skills and talents of Virgin Atlantic employees.
Mother vs Child - Cadbury Bournvita’s New Commercial
A message to all mothers for their children, “train your child to win, don’t help him/ her win” - Tyyari Karo Jeeti Ki in a recent commercial by Cadbury Bournvita.
Commercial: Mother vs Son (April, 2013)
Brand: Cadbury Bournvita
India is by its people, it is what we make of it.
Now is a good time to wake up and promise ourselves to make a difference, contribute by all means to the nation’s progress, endeavor to promote fraternity, earn reputation and make this nation a peaceful, safer and happier place to live.
With this promise, I wish you a Happy Republic Day!
Make Your Employees Look Like Superheroes
Merchandise marketing is a powerful medium, often used poorly by several marketers. We need to learn how to effectively use Merchandise for marketing and convert their employees into brand advocates.
Refer to how any Sport Team dresses up their team members, you’d be surprised to see how players are showcased as superheroes.
See uniforms of Male and Female Teams from USA that participated in Olympics this year:
Merchandise that makes your employees look good, makes him/ her feel good and wear it often and flaunt it too.